Growing up in coastal Massachusetts, ever conscious of the ocean spray, salt air, green grass and gray blue skies, beauty and natural living have long been synonymous for Rebecca Pimentel. It is no wonder that her line of products epitomize nature’s luxuries.

While studying health sciences at Northeastern University, Pimentel freelanced as a makeup artist, and soon after graduation opened her tiny Beacon Hill boutique, The Beauty Mark. With a franchise in Marblehead and a day spa in Nantucket, Pimentel garnered quite a bit of local and national press, including such style bibles as In Style, Lucky and Allure.

In co-designing an eco-friendly product line comprised primarily of naturally fresh and organic ingredients, Pimentel hopes her products’ honest approach comes through to her customers. “It’s important that we pay attention to what we put on our bodies. I think when we do, it helps us feel better about ourselves.”

As a cruelty-free brand, with recyclable packaging in Pimentel’s signature fresh and clean aesthetic, the line will also be also be part of the Leaping Bunny organization, as well as a member of the Coalition for Safe Cosmetics.
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